Virtual reality (VR) has been in the works for a long time now, with early VR technologies being demonstrated back in the late 1960s. Now, with Facebook’s billion-dollar purchase of Oculus Rift, the technology has reached the full-blown mainstream.
The technology continues to be used in travel applications to showcase hotels, event centers and destinations to potential customers on both the B2C and B2B side. It benefits destination marketers and suppliers as a tool to showcase their cities and venues in the ultimate way, and it benefits costumers and travelers as a tool to determine if they want to visit the place in real life.
Here is a brief on the top 3 VR technologies in the world today, or as we call them, “Destination Marketing: The Virtual Brigade”.