6 Pro Pointers to Help You Avoid the Latest AI Travel Scams

As the cold and dreary winter days settle in, many of us begin to dream about our next getaway. But as you start your online search for the perfect destination, be aware that scammers are searching for their next target. And new technology like AI makes it easier than ever to find them! In fact, one booking platform warns that there’s been a 900% increase in travel scams during the last 18 months. Protect yourself with these 6 pro pointers that will help you avoid the latest AI travel scams.

How is AI Fueling Travel Scams?

Scammers hoping to cash in on your trip are using AI (artificial intelligence) in a number of ways.

Generating Realistic Content

AI tools can produce seemingly authentic travel booking platforms, hotel listings, or tour packages with professional-looking images and detailed descriptions, even if the company doesn’t exist. 

Personalized Phishing Emails

Scammers can use AI to analyze personal data and craft highly targeted phishing emails that appear to come from a trusted travel company, making them more likely to be clicked on. 

Deepfake Technology

AI can create manipulated videos or images that appear to be real people or locations, potentially showing a “luxury” hotel that may not even exist. 

Automated Review Manipulation

AI bots can generate large volumes of fake positive reviews on travel websites, artificially inflating a company’s reputation. 

Examples of AI-powered Travel Scams

• AI generated fake listings on booking platforms with attractive photos and descriptions for nonexistent hotels or apartments 
• Deals that are “too good to be true” offering highly discounted travel packages with sham testimonials
• Impersonations of well-known travel companies to solicit personal information or payments

How to Protect Yourself – 6 Pro Pointers to Help You Avoid an AI Travel Scam

As the saying goes, “forewarned is forearmed!” When you understand the potential risks and know what to look for, it’s easier to avoid getting caught in a scammer’s trap. 

1. Do Your Research

Look up the company online and check for customer reviews on sites like TripAdvisor or the Better Business Bureau. Then, verify the company’s website address and contact details. 

Check the website carefully for grammatical errors, misinformation, or a generally unprofessional appearance. 

Always make sure the URL begins with https… the “s” is for secure. This is a great tip to remember when you research any online business!

Finally, compare prices across different reputable booking platforms and see how they match up with your company’s pricing. 

2. Look for Red Flags

And speaking of pricing, be on the lookout for suspiciously low rates. If the deal seems too good to be true, it probably is.

Don’t fall for high-pressure tactics urging you to “book now” before you have time to research. 

And avoid using unusual payment methods like wire transfers, gift cards, money-sharing platforms like Venmo and Zelle, or cryptocurrency. Instead, use a credit card that helps protect against fraud and offers added peace of mind.

3. Use Trusted Platforms or Travel Providers like Tour Operators and Travel Advisors

If you’re booking online, consider using a well-known and reputable company. Even better, book through a trusted tour operator or travel advisor. 

Tour operators and travel agencies often have years of experience and standing in the travel community that help you score great deals and discounts that you can rely on.

4. Read the Fine Print

Always read the fine print thoroughly and carefully so that you understand cancellation and refund policies before booking. Check for hidden fees, mandatory charges, or other surprise costs.

5. Check for Physical Addresses

Just like you want to check the web address for that all important “https,” you’ll also want to check the site for a physical address. If a travel company doesn’t list a physical address, Google may flag it as a scam – and so should you.

Be sure there is a working contact number as well.

6. Trust Your Instincts

Again, if something seems too good to be true, it probably is. Don’t hesitate to walk away from a deal that makes you feel uncomfortable.

Avoid the Latest AI Travel Scams

Planning your next adventure should be an exciting distraction from the gray days of winter. Just remember to be smart and stay vigilant to avoid the latest AI travel scams.

Watch for the indicators that everything is not as it seems and do your homework. Stick with the pros like tour operators, travel advisors, and well-known online platforms and protect yourself and your investment from tech-savvy scammers!

Related Reading: How Will AI Change the Way We Plan Group Travel?