Group Tour Operator Software Features

Group Travel Odyssey is the all-in-one platform built specifically for group tour operators, student travel companies, receptive operators, and destination partners. Designed by travel professionals, GTO streamlines every stage of the travel planning and sales process—from supplier management and proposal creation to trip operations, payments, and reporting.

Join Supplier Hub free

One Platform. Every Tour.

Group Travel Odyssey brings your entire operation together in one centralized system. Replace disconnected spreadsheets, manual processes, and multiple software subscriptions with a platform built specifically for the way group travel actually works.

Everything you need to plan, sell, operate, and grow all in one place. Moving off an older desktop or FileMaker system? See what switching to GTO looks like →

Features Designed for Group Travel Professionals

Supplier Hub Free to join

Search 30,000+ group suppliers, including hotels, attractions, restaurants, transportation and guides, with current contacts, products and group rates. GTO’s accuracy team keeps it up to date, so you’re not the one updating it. Save your own list of favorites.

Proposal Builder

Create professional, customized proposals in minutes using current supplier information, pricing, and your own templates.

Proposal Generator New

Tell the Proposal Generator what you want in your own words, and GTO does the rest. Build a trip from scratch, share a few ideas and let GTO shape them into a brand-new itinerary, or start from one of your templates. You’ll find it on any trip page.

Trip Management

Manage itineraries, reservations, supplier confirmations, rooming lists, passenger information, and operational details from a single dashboard.

Payment Tracking

Track deposits, balances, invoices, and traveler payments with complete visibility across every trip.

CRM & Lead Management

Monitor prospects, customers, trip history, communications, and sales opportunities in one location.

Reporting & Analytics

Access real-time insights on revenue, bookings, passenger counts, sales performance, supplier usage, and operational metrics.

Member & Customer Portal

Provide clients with easy access to itineraries, trip information, documents, payments, and updates through a secure online portal.

What’s in GTO Basic and GTO Pro

GTO is organized into modules. Start with the essentials in GTO Basic, or choose GTO Pro for a more comprehensive operational solution.

GTO Basic

  • Sales Manager: sales management
  • Trip Manager: tours, bookings and reservations
  • Supplier Manager: supplier and rate management
  • Passenger Manager: passenger registration and forms
  • Group Accounting
  • Help Desk: help desk and ticketing

GTO Basic also covers itinerary building and Tour Director management.

GTO Pro

Includes all GTO Basic features, plus:

  • Marketing Manager: marketing campaign tracking
  • HR Manager
  • Expense Manager: expense tracking
  • On the Road: mobile trip and traveler app

GTO Basic customers can add these one at a time.

Built for Everyone in Group Travel

Tour Operators

  • Grow sales with software built specifically for the group travel industry.
  • Create better experiences using integrated supplier data, proposal tools, trip management, and payment tracking.
  • Manage operations from one platform designed to simplify every stage of the group travel process.

Suppliers

  • Increase visibility with targeted exposure to qualified group travel buyers.
  • Connect with tour operators through a searchable marketplace built for the group travel industry.
  • Grow group business by showcasing products, pricing, contacts, and availability where planners are actively searching.

DMOs & CVBs

  • Track destination performance with real-time reporting and itinerary analytics.
  • Support local partners by connecting tour operators with attractions, hotels, restaurants, and experiences.
  • Gain actionable insights into supplier engagement, destination demand, and group travel activity.

Benefits for Your Team

  • Eliminate spreadsheets and duplicate data entry
  • Reduce administrative workload
  • Improve sales efficiency and proposal turnaround time
  • Increase visibility across trips and operations
  • Track financial performance in real time
  • Centralize supplier and customer information
  • Improve collaboration across departments
  • Scale your business with confidence

Additional Platform Benefits

  • Built specifically for the group travel industry
  • Cloud-based access from anywhere
  • Ongoing product updates and feature enhancements
  • Training and onboarding support, including a trial and onboarding period
  • Industry education resources and best practices
  • Secure data management and user permissions
  • Designed to support operators of all sizes

Start Free with Supplier Hub

Supplier Hub is free to join. Search 30,000+ group suppliers today, then bring sales, trips, suppliers, passengers and support into one GTO system when your team is ready.

Ready for the full platform? Join the waitlist and we’ll reach out about the trial and onboarding period. See pricing or try the savings calculator.